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| Talking strategy: entering e-commerce and online fashion retailing—tips from an expert
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| Category :
Textiles & Apparel - Made-up Textile Products
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| Setting up a new online clothing store, or revamping an existing website, involves complex and time-consuming procedures. In order to maximise the return on what can be a relatively sizeable investment, companies must consider a plethora of commercial, technical and cultural factors in order to get the design and construction absolutely right.
All aspects must be evaluated and assessed at every stage of a website’s development. Having said that, it is especially important for things to be properly appraised at the beginning of the development project when the overall concept is being formulated.
Integral components of an online clothing store are the information technology (IT) systems and business processes which support it, including those relating to the website’s content, the company’s inventory, the fulfilment and processing of orders, and payments.
All of these elements must be integrated into a company’s existing systems and business processes as seamlessly as possible—and the level of success of the project will depend on how well this aspect is performed from a technical perspective.
In Talking strategy this quarter Sam Jackson, the chief executive of Prologic—one of only a few IT software companies which is entirely dedicated to the fashion industry—provides first hand expertise on the most important factors a company should be aware of before making the foray into setting up an online retail store. |
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| List Price £ 150.00
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| Geographical Proximity May No Longer Be A Critical Factor In Textile and Apparel Sourcing
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| Category :
Aerospace - Aerospace & Defence
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| It has long been argued—not least by Textiles Intelligence—that suppliers who are geographically close to their main markets enjoy a distinct competitive advantage over those based some distance away.
It has been further argued that this competitive advantage has become stronger in recent years as fashion cycles have become shorter, the number of collections in a year has increased, and pressure on manufacturers to reduce lead times has intensified.
The costs of transportation from nearby sources are usually lower and transportation times quicker. Moreover, it is generally easier to make adjustments to existing orders, and to replenish inventories in-season, when the goods in question are manufactured in a nearby country.
Having merchandise manufactured in China or India, by contrast, is problematic if changes need to be made after the goods have already been produced, packed and loaded on to a ship. Indeed, the ship may already have left port—such are the lead times required when sourcing over long distances.
Given the attractions of nearby sourcing, it is hard for an outsider to understand why any buyer would want to source from Asia at all. Goods sent by truck from Turkey to Germany or from Mexico to the USA can be despatched closer to the time they are needed. This allows for last minute adjustments to be made—giving buyers more time to assess how well a particular product line is selling in retail stores. |
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| List Price £ 150.00
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